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Completely local storage. All search history, viewed creatives, and data cache are stored directly in your browser (localStorage) — not sent to any server.
You're in full control. You can delete individual items or clear all history at any time from the Reports or Settings page.
Not synced across devices. Data is tied to your current device and browser — logging in on another device will start with an empty history.
Logging out won't delete data. History is only deleted when you actively do so — logging out and back in will preserve all your data.